Indy Hip Hop World

"A setback is just a setup for a comeback." --from Bebe Moore Campbell's "72 Hour Hold"

Monday, October 03, 2011

VIDEO: Aasim's "Never"

VIDEO: Aasim's "Never"

I dig artists who are laid back with minimal arrogance. Aasim is sort of that guy. At least in this vid for "Never" he comes off as nonchalant and likable. It's true that his flow seems natural and conversational. Heck, the video is framed as if he's just talking to the camera. And although the vid sometimes tries too hard by sampling nearly every video effect that exists, Aasim is just the opposite; that's the impression that I got. Still the vid does get cool points for simplicity.

This track has nice beats and a catchy hook too. Trying to figure out who's on the sample; the sample has that old school vibe. It all just fits together organically. Kinda anxious to hear the rest of the mixtape, "Money Pit 3."

Oh, and love the lyrics: folks will do a number of things to get elevated in the game but never really ascend. Actually, the end of the vid sums it up quite nicely when he says "it's too easy." But you need to hear and see the vid to know why he can say that and mean it.

Hip hoppers if easy is easy, then what are YOU doing? Get. It. In. people. kfox.

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